Meaning and Intention

What is A-8?

A-8 is the balanced list of industry pillars of which the brand divides its range of servicing. The concept was birthed from Avery D. Wilson’s personal experience and varied professional work in multiple arenas.  While the A dually represents a spirit of excellence and the brand’s first name initial, the 8 corresponds to the following business services: Motivation, Performance Art, Theatre, Dance, Cheerleading, Pageantry, Lifestyle, & Altruism.

Why the number 8?

As with many other single-digit numbers, the shape of the number reflects its most important attribute, and in the case of the number 8, that is, first and foremost, BALANCE. The 8 is the great Karmic equalizer, a force that just as easily creates as it destroys. When the numerological energy of the 8 comes knocking, you can be assured that you will reap what you've sown.

The 8 balances the material and immaterial worlds. At its best, it is as spiritual as it is materialistic. The spiritual side of the 8 is practical, realistic and intelligent. On the material plane, it is focused on results, often in the form of money, yet does not care much about money for the sake of money.  It is not greedy, it sees money as a tool, not an end-result. It is generous and willing to take risks. 

Some of the more recognizable traits of the 8 are drive, ambition, authority, efficiency, organization, management, discipline and control. The 8 is goal-oriented, focused, has good judgment, can discriminate and is practical, a realist. Its closest relative is the 1 as both numbers are powerful, have strong leadership skills, are unquestionably masculine and will not shy away from a confrontation. However, where the 1 lacks diplomatic skills and an understanding of human nature -- more typically the traits of the 2 -- the 8 has those abilities as well, which is perhaps the most important reason the 8 tends to do well in business and in authority roles.

When the 8 appears in your personality profile chart, it indicates the potential to be very successful and prosperous. If the 8 appears in your cycles, especially your Essence cycle, there is an increase in energy and focus, a sense of "can do," and enhanced self-confidence. The shape of the 8 shows balance, but it also shows confidence, as it looks you right in the eye.

Logo Design

The design embodies the eight pillars of the brand.  8 lines connect together to form the number 8 inspired by the branded artist’s initials – A and W. The concept is also a contemporary shape of the infinity symbol as the brand embraces the infinite wisdom of what is gained as a student, coupled with what is shared as a teacher. Diamonds mirror one another as a reflective image of the third law of motion - for every action, there is an equal and opposite reaction. Color joins the brand design at the sub brand level. Each sub brand carries the mood and feelings evoked from its color choice. Every aspect of the design assemblage supports the central vision and intention of the Avery D. Wilson Brand.


One of the driving forces in the quest for a life of success and fulfillment is motivation.  It’s a quality that is most common among the successful and those seeking it.

Avery understands the importance of being motivated and working toward one’s personal and professional goals.  He imparts his own experiences and ideas with others through motivational speaking engagements and forums.

With a magnetic personality and charismatic style, Avery uses motivation as a tool for change and inspiration.  He firmly believes that the spirit of motivation is infectious and able to encourage anyone to take the necessary steps to positive improvement.

In addition to motivational speaking, Avery is also an event host, an emcee, and a leadership training consultant.


Avery has a diverse portfolio of talents that range from acting, dancing, singing, and modeling.  He uses these skills as a way of communicating and serving a greater purpose.

Avery’s boundless energy is suitable for every facet of production.  His captivating presence makes him a great asset to have on any stage, or in front of the camera.


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Theater can be a means of escape using one’s imagination and creativity.  It utilizes a discovery of setting and character development to see and experience situations from a different perspective.

Avery's approach to theatrical performance is focused on inspiring dialogue through expression.  As a theatre company director, Avery brings an innovative point of view to modern theatre.  He is dedicated to raising the level of theatrical art while garnering attention and awareness to important social issues of the times.


The ultimate form of self-expression, dance is the hidden language of the soul.  Dance is a visual as much as it is an experience.  While the trained image of dance embodies various forms, the aesthetic and symbolic value of movement always serves a particular function.

Avery believes the true essence of dance is expressed when an audience member can see him or herself within the artistic presentation. Dance must always remain accessible to the world, and Avery’s master class experiences are an attempt to connect the power of one’s soul to his or her choices of artistry.  Whether it is used to tell a story, or used as a form of social engagement, the art of dance encompasses an organic emotion from within that liberates the body to move or be moved.


Individual growth is an area of importance for all performers but there is hardly any substitute for the growth achieved through teamwork. Cheerleading is very much a sporting form of acrobatics, but when coupled with team activities, all involved understand what it means to work together as a cohesive unit.

Avery’s experience as a competitive cheerleader and coach has given him great insight to help mold his pupils into skilled athletes.  His diverse range of other performing art forms oftentimes inspires his innovative cheerleading choreography.


Pageants have a way of exhibiting one’s best self.  Measuring one’s poise and confidence under pressure is a true test of composure.  As a local preliminary director for the Miss America Organization, Avery has seen, first-hand, the significance of empowering youth and young adults to represent their communal interests through pageantry.  He acknowledges the varying skill levels of those interested in pageantry and actualizes their potential.

Avery’s hands-on approach to pageant coaching allows him to train and guide contestants with the best techniques to have strong stage presence, eloquence in interviews, and confidence as ambassadors of their platforms and community service initiatives.

Gluten or gluten-free?  Vegetarian or vegan?  In today's growing personal wellness market, it is increasingly more difficult to decide what is good for the body versus what is not.

Avery brings awareness to the importance of a healthy lifestyle and investing in the right products for the body, both inside and out.  He guides individuals in the direction that’s best for them and offers one-on-one coaching to help them stay on track with their personal goals. Accountability is everything!

Avery’s body is his temple, and his understanding of total body wellness helps to keep him attuned to the body’s needs.  He recognizes that the journey to a healthier lifestyle must nurture an active consciousness of physical, mental, and emotional well-being.


The true measure of service isn’t in what one gives, but in how it is given. The unselfish care for the welfare of others holds a deep notion of unconditional caring that resonates without explanation.  The purest form of altruism includes empathy and compassion.

Avery’s knowledge and experience in the arts allow him the opportunity to pay it forward through community engagement in creative and inventive ways. Leading by example, Avery inspires others to serve as he demonstrates his willingness to give unconditionally.